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Flora by Gucci

Posted On: Sat Jun 13, 09 3:31 PM




The Concept of Flora by Gucci

From the heart of Gucci’s storied legacy comes Flora by Gucci, a brand new fragrance for women. Inspired by Gucci’s iconic Flora pattern, this original, feminine fragrance is faithfully rooted in the Italian fashion house’s glamorous past, yet exudes a brightness and modernity that is distinctly of the moment.

The inspiration for the Flora fragrance originates from an iconic design from the Gucci archives that was rediscovered by Gucci Creative Director Frida Giannini and has been the inspiration for several of Gucci’s most renowned products. From its original incarnation as a silk scarf specifically designed for Princess Grace in 1966, to the sought-after accessories and ready to wear designed by Frida Giannini in the 21st century, Flora has proven to posses a timeless allure.


The Fragrance

As its name suggests, this new fragrance is rooted in a floral olfactory world, yet its unique construction offers something unusual and compelling. The complexity of this fragrance begins at its core, which is composed of Rose and Osmanthus flowers, rare and delicate blooms originating in China. The combination of these two powerful flowers reaches a perfect accord in which the light, fruity quality of the Rose is counterbalanced by the velvety, leathery aspects of the Osmanthus. The result, sensual and sophisticated, offers an unconventional signature that differentiates it from most florals.

Fresh citrus and peony are used as a top note, which impart a sexy, youthfulness. These sweeter notes are reigned in by a powerful base composed of Sandalwood and Patchouli, signatures of the Gucci fragrance world. The tension between each of these elements reaches a superb equilibrium, in which youth and lightness plays against sensuality and depth.


The Design

The striking design of Flora by Gucci underscores the fragrance’s unusual appeal. Though born from the iconic flora motif, the new creation is rigorously novel and pushes forward the boundaries of design and style.

In perfect accord with the exuberant flora pattern, the fragrance bottle features a distinctive hexagonal shape and sophisticated details. The transparent glass has a substantial hand, which contributes to the rich feeling of the flask. Distinctive Gucci signatures have been incorporated into the design. The black ribbon that is tied into a bow around the neck features gold bamboo tassels, while the unique font gold logo was appropriated from the script of Guccio Gucci’s own signature.




Source:
http://www.gucci.com/us/us-english/gucci-news/flora-by-gucci/
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