Gucci by Gucci Pour Homme

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The Concept

A new signature for the modern Gucci man, Gucci by GUCCI Pour Homme combines classic masculine appeal with cool, contemporary elegance.

Gucci by GUCCI Pour Homme, is the first male fragrance entirely designed by Creative Director Frida Giannini, encompassing the brand’s heritage and luxuriousness, as a new signature for the iconic Gucci man.

With the sleek design of the flacon, the decorative horsebit that recalls the brand’s rich heritage and its warm and intense fragrance, Gucci by GUCCI Pour Homme speaks to iconic, powerful, sensual men that represent today’s Gucci man.

The Design

With inspiration taken from both a rich iconic history as well as a new outlook for the modern male, the Gucci by GUCCI Pour Homme flacon heralds the brand’s traditions, with contemporary, masculine appeal.

Gucci’s iconic symbols remain at the centre of the flacon’s design. The signature of the house’s founding father, Guccio Gucci, is scripted in silver, while the ever-iconic horsebit has been reinterpreted by Giannini in a modern key. Sharp, poignant lines define the flacons rich grey glass and make a statement of refined, contemporary luxury, while representing power and strength.

The sleek, cool-toned outer packaging, inspired by the Gucci webbing, is reinterpreted in a sophisticated masculine palette. Once opened, the interlocking GG pattern is revealed on the packaging interior.

The Scent

Gucci by GUCCI Pour Homme is the new signature for the modern male icon — sensual, elegant and masculine.

A modernized woody chypre, Frida Giannini’s inaugural male fragrance culminates both vision and tradition.

The top and the heart of the fragrance bring a smooth, crisp freshness, with the essence of cypress and calone. Violet and bergamot create a masculine floralcy, for a natural and timeless appeal.

A unique heart distinguishes the scent, and intensifies its character with warm incense and a leathery accord, with tobacco notes bestowing a touch of sweetness. Amber provides warmth, longevity and depth; with black pepper contributing a striking, sparkling effect.

The base is complete with woody notes of patchouli, cedarwood and amyris for undeniable elegance.

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Source:
http://www.gucci.com/us/us-english/gucci-news/gbg-pour-homme/

Gucci by GUCCI Eau de Parfum Concentrée Edition de Luxe

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Gucci introduces Gucci by GUCCI Edition de Luxe, a concentrated eau de parfum for an intensified sensory experience. Timeless and sensual, this fragrance embodies the legendary heritage of the Florentine house, whilst radiating Frida Giannini’s modern and uniquely feminine outlook.

Gucci by GUCCI Edition de Luxe represents Giannini’s vision of a modern fragrance. A mesmerizing chypre, bold and vivid, with exotic notes of guava, pear and honeyed musk, blended with warm florals, it reveals a sublimely luscious and alluring bouquet.

Its opulent glass flacon is encased in a luxurious box, much like a jewellery-box. Placed on a velvet cushion, the flacon is adorned with a rich satin ribbon and a golden iconic horsebit. Gucci’s celebrated GG pattern, lining the interior of the box, gleams in gold for the ultimate luxury effect. Gucci by GUCCI Edition de Luxe is a precious collector’s item, and the quintessential holiday gift for the discerning Gucci woman.

This supreme expression of the Gucci by GUCCI fragrance experience is exclusively available at Gucci boutiques, selected retailers and on [url=gucci.com]gucci.com[/url].

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Source:
http://www.gucci.com/us/us-english/gucci-news/gbg-deluxe/

The Babouska: Gucci's Latest Tribute to Unicef

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A stud-trimmed tote in a glossy crystal GG fabric, the Babouska is the latest model designed by Frida Giannini to benefit UNICEF and its lifesaving initiatives in sub-Saharan Africa. Gucci’s newest handbag, the ‘Gucci for UNICEF’ Babouska, will be available worldwide in Gucci boutiques and at gucci.com from 1st February ‘09 until 31st January ‘10.

25% of the retail price from all sales of the ‘GUCCI FOR UNICEF’ special edition bag will be donated to support UNICEF’s “Schools for Africa” programs in Malawi and Mozambique, where over one million children have been orphaned by the HIV/AIDS pandemic.

“Schools for Africa” is a joint initiative established in 2004 by UNICEF, the Nelson Mandela Foundation, and the Hamburg Society to promote education for children in Africa. The campaign aims to increase access to quality basic schooling for all, with a special emphasis on helping the most disadvantaged – including children orphaned by HIV/AIDS and children living in extreme poverty.

Through its various dedicated projects, Gucci’s total commitment to UNICEF has reached more than $5 million – a significant achievement that has been made possible by our loyal and generous customers. We do hope you will join us in supporting UNICEF’s continued efforts to end the cycles of poverty and disease, providing hope for a better future for all children. Buying a Babouska is an action that will make a real difference in the lives of children in need. Thank you.

For more information visit www.unicef.org. UNICEF does not endorse any brand or product. No portion of the purchase price is tax-deductible.



Source:
http://www.gucci.com/us/us-english/gucci-news/unicef/

The New Jackie Bag

Designed by Creative Director Frida Giannini, the New Jackie bag, is a fresh and modern reinterpretation of Gucci’s most iconic handbag, ‘The Jackie’. First created in the 1950s, the model became Jacqueline Onassis' preferred accessory and consequently the bag soon assumed the moniker ’The Jackie’.

The New Jackie captures the universal appeal of the much sought after original. Its rounded edge shape and signature detail have been complemented by contemporary touches such as its new, oversized scale and deconstructed ultra-soft body with a fresh color palette, including violet, emerald, coral red and cloud white, as well as traditional muted leather tones. Long leather tassels enriched by new bamboo details, Frida Giannini signatures, add to the modern flair.

Most significantly, the New Jackie is rooted in the same ideology of its original: a long lasting classic handbag to use and love forever. This new interpretation illustrates the very best of Gucci’s Florentine workmanship.

Every detail has been tended to with attention, including the striking, oversized leather topstitching that has been handcrafted and is borrowed from artisan saddle making techniques unique to Florence. This intricate, rare type of stitching reinforces the quality and beauty of the handbag from both the inside and out. Not surprisingly, each New Jackie bag requires a minimum of seven hours to make.

This new iconic bag is a true ode to the uncompromised quality and luxury for which Gucci is renowned.

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Source:
http://www.gucci.com/us/us-english/gucci-news/jackie-bag/

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The Concept of Flora by Gucci

From the heart of Gucci’s storied legacy comes Flora by Gucci, a brand new fragrance for women. Inspired by Gucci’s iconic Flora pattern, this original, feminine fragrance is faithfully rooted in the Italian fashion house’s glamorous past, yet exudes a brightness and modernity that is distinctly of the moment.

The inspiration for the Flora fragrance originates from an iconic design from the Gucci archives that was rediscovered by Gucci Creative Director Frida Giannini and has been the inspiration for several of Gucci’s most renowned products. From its original incarnation as a silk scarf specifically designed for Princess Grace in 1966, to the sought-after accessories and ready to wear designed by Frida Giannini in the 21st century, Flora has proven to posses a timeless allure.


The Fragrance

As its name suggests, this new fragrance is rooted in a floral olfactory world, yet its unique construction offers something unusual and compelling. The complexity of this fragrance begins at its core, which is composed of Rose and Osmanthus flowers, rare and delicate blooms originating in China. The combination of these two powerful flowers reaches a perfect accord in which the light, fruity quality of the Rose is counterbalanced by the velvety, leathery aspects of the Osmanthus. The result, sensual and sophisticated, offers an unconventional signature that differentiates it from most florals.

Fresh citrus and peony are used as a top note, which impart a sexy, youthfulness. These sweeter notes are reigned in by a powerful base composed of Sandalwood and Patchouli, signatures of the Gucci fragrance world. The tension between each of these elements reaches a superb equilibrium, in which youth and lightness plays against sensuality and depth.


The Design

The striking design of Flora by Gucci underscores the fragrance’s unusual appeal. Though born from the iconic flora motif, the new creation is rigorously novel and pushes forward the boundaries of design and style.

In perfect accord with the exuberant flora pattern, the fragrance bottle features a distinctive hexagonal shape and sophisticated details. The transparent glass has a substantial hand, which contributes to the rich feeling of the flask. Distinctive Gucci signatures have been incorporated into the design. The black ribbon that is tied into a bow around the neck features gold bamboo tassels, while the unique font gold logo was appropriated from the script of Guccio Gucci’s own signature.

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Source:
http://www.gucci.com/us/us-english/gucci-news/flora-by-gucci/

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Gucci is proud to announce its support for HOME, the unique cinematic environmental film directed by Yann Arthus-Bertrand, produced by Luc Besson and funded by Gucci parent company the PPR Group.

HOME takes an unprecedented approach in exploring the current state of the planet through aerial images filmed in more than fifty countries around the world, with the objective being the increased awareness of major environmental and social challenges facing humankind.

Yann Arthus-Bertrand said, “This movie has been inside my head for 15 years now. All that I saw and learnt while flying over the Earth has transformed me. This movie should be both magnificent and intelligent, but, above all, it should be steadfastly constructive. What is important today is that we are 6 billion intelligent beings who can take action.”

In honor of the film, Gucci Creative Director Frida Giannini has designed a special, limited edition T-shirt, which will be sold in select Gucci stores worldwide and on gucci.com. Extending the message of sustainability, Giannini designed the T-shirt using 100% organic cotton and natural dyes in recyclable packaging. The design features the official HOME logo in which Giannini has integrated the iconic Gucci “GG” symbol, while the back includes the names of each country featured in the film. A white canvas bag with the HOME logo in gold accompanies the T-shirt. On sale from May 25 the T-shirt will be available in both men’s and women’s sizes, with all profits donated to Goodplanet.org, a non-profit association created by Yann Arthus-Bertrand in 2005.

Frida Giannini said, “Anyone who watches this film will not fail to be deeply moved by the incredible imagery captured by Yann Arthus-Bertrand. It is a truly remarkable call to action for all us to play a part in protecting the planet for the generations to come.”

HOME will receive a unique multi-platform release on June 5th – World Environment Day – in cinemas, on television, on DVD and on the internet in 14 different languages and in over 87 countries around the world.

Watch this movie. www.home-2009.com


Source:
http://www.gucci.com/us/gucci-news/home/

Guccio Gucci’s initials were first used in the early Sixties – as either single or double Gs – as squared-off fastenings for bags which were developed and made in Gucci’s own forge at the Via delle Caldaie in Florence. Transferred soon after into a diamond-shaped pattern woven into the best-selling cotton canvas luggage, the GG monogram transported the company’s fame, quite literally, around the globe in the much-photographed company of movie-stars, aristocrats and socialites.

Reconfigured and deployed in innumerable designs and redesigns, the eternal GG has appeared and reappeared over time, merged into a circle, back-to-back, inverted, abstracted. It’s been done in silver and gold, burned into luxurious velvet, embossed into leather, stamped onto suede, printed on silks, woven into jacquards, patchworked together in luxurious crocodile and lizard. A status symbol that crosses cultures, it has acquired an elasticity of popular meaning that stretches its possibilities to include high glamour – and, when the moment arises, a knowing sense of humour.

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Source:
http://www.gucci.com/us/us-english/about-gucci/gucci-icons/gg/

Flora, one of the most loved Gucci icons, was born as a special commission for Princess Grace of Monaco in 1966. The princess had paid a visit to the Gucci store in Milan with Prince Ranier. Having bought a green “bamboo bag” Rodolfo Gucci insisted she selected a gift. When she relented she asked for a scarf. Rodolfo was distressed: he felt Gucci lacked one special enough for his distinguished guest. He immediately contacted the renowned illustrator Vittorio Accornero, to design the most beautiful floral scarf he could create. The next day Accornero returned with his painting: it was the “Flora”, a multicoloured flowered template that was destined for an unimaginably extended future.

Flora kindled such long-lasting affection among European women that they passed it onto their daughters. One was Caroline of Monaco, who wore a blouse in her “mother’s” scarf-print as a teenager; another, the much younger Frida Giannini, whose own mother loved the print as a girl in Rome. Re-connecting with that feeling, Giannini’s revived Flora on printed canvas bags for summer 2005, was met with overwhelming demand. Other Flora variations, re-scaled, re-coloured and abstracted, made it onto Forties/Seventies inspired print dresses for summer 2006, into jewellery and on evening bags. They were all hits: living proof of the power of a Gucci icon 40 years after it was first imagined.

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Source:

http://www.gucci.com/us/us-english/about-gucci/gucci-icons/flora/

The House of Gucci, better known simply as Gucci, is an iconic Italian fashion and leather goods label. It was founded by Guccio Gucci (1869 – 1953) in Florence in 1921. Gucci is considered one of the most famous, prestigious, and easily recognizable fashion brands in the world.

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Source:

http://en.wikipedia.org/wiki/Gucci

http://www.gucci.com/us/us-english/about-gucci/history/